Matthew Bennett · “Mr. Upgrade”
Hi, my name is Matt, and I have Premature Upgrade Syndrome.
Do you?
Dear Deliberate Maximizer,
My father taught me that every market has a wholesale side. That lesson got me into first class for a fraction of the fare, thirty years of publishing First Class Flyer, and finally the five steps underneath every upgrade in every part of life. It was never about the seat. Let me tell you about it.
See you up front,
Matt
Mr. Upgrade, Matthew Bennett
7 Million
Upgrades served by First Class Flyer, the longest-running air travel publication. The laboratory.
5
Steps in every one of them. Upgrade Science, the discovery.
1
Formula for all of them. The Upgrade Formula, the method.
“Mr. Upgrade's strategies are invariably creative and often ingenious.”
Professor Thomas Y. LevinPrinceton University
Word on the street...
“Bennett has built a subscription engine that’s priceless”
“Matthew is outstanding at what he does.”
“I can't say enough about Matthew”
“I already have an Emmy, Grammy, Oscar and Tony but now I am getting First Class Flyer… Heaven!”
“I jumped on Bennett's Biz Class alert to Europe starting at $1,450 r/t”
“Mr. Upgrade's booking strategies are invariably creative and often ingenious.”
Where to start
3 Ways I Can Help You
First class, for dimes on the dollar.
For thirty years, First Class Flyer has found premium seats most travelers never see: $30,000 first-class tickets for about $3,800, and strategies like LSS, which puts two different business- or first-class trips on a single ticket.
Members get the deals and the Upgrade Mindset behind them, so the trip starts at the airport instead of two days after you land.
Improve the way you improve.
The Upgrade Formula is the method I built on the five steps: the process, the mindset, and the dynamics acting on both. It turns improvement from something that happens by accident into something you can do on purpose and repeat, in your relationships, career, business, finances, health and travel.
It comes as models, playbooks and upgrade maps you can return to every time something needs to get better.
You've correctly identified that you're stuck. You've incorrectly identified why.
The free Upgrade IQ Assessment is 22 questions and about six minutes. It measures how well you run each of the five steps, shows you where your upgrades leak, and gives you a score you can re-measure as you improve.
Smart, accomplished people usually find the leak sits upstream of where they've been working. No hype, just a diagnosis.
In the press
Media Reviews
“Bennett is an authority on premium travel ticketing strategies”
“[First Class Flyer] For people who fly up front”
“[First Class Flyer] Specializes in finding cheaper luxury flights for executives”
“Mr. Upgrade shares his secrets for flying first class at economy fares”
“First Class Flyer is a must-read”
[First Class Flyer] Loaded with tips on flying in comfort without paying the exorbitant fares